|
Specification Product Update is now published in print and online in a digital format to cater for the growing number of readers who prefer to access information in this way.
Published four times per annum on a quarterly basis Specification Product Update’s circulation is constructed from three key aspects of the TSP Media database.
1. Individually Requested Readers: Specification Product Update is ABC audited to ensure that our circulation claims will stand up to the closest scrutiny. The magazine’s circulation is fully controlled and has a growing individually requested readership.
2. Readers who have made an enquiry to a product or service across our portfolio of print and online publications in the last 12 months are added to the total circulation before each issue is circulated.
3. Architects, Contractors and Specifiers where named on projects currently passing through the planning process also receive a copy of Specification Product Update to ensure that, as many working specifiers as possible are included on our circulation.
The meticulous day to day management of our data and our attention to address and contact detail ensure that only readers who have requested to receive a copy of the magazine, enquired to a product from a previous issue or who are actively working on a live project will receive the magazine.
Circulation Analysis |
Print |
Digital |
Architects (Including architectural technologists and technicians) |
12001 |
7766 |
Building Contractors, House Builders & Developers |
4121 |
422 |
Quantity & Building Surveyors |
1579 |
527 |
Project Managers & Directors |
1802 |
770 |
Structural, Mechanical & Electrical Engineers |
566 |
270 |
Interior Designers |
430 |
220 |
Sub Total (Printed Circulation ABC Certified 01 Jul 2010 - 30 Jun 2011) |
20499 |
9975 |
TOTAL |
30747 |
|
|